LaVILLA BRAID

Jacksonville, Florida
Ritz Theater and LaVilla Museum
LED lamps, LED light bars, aluminum wall sculptures, 50 feet x 30 feet by 20 feet approx

This three part project celebrates the creative contributions of the LaVilla neighborhood. African Americans were restricted to this neighborhood for many decades after the Civil War and during segregation. Their creativity resulted in their own movie industry, and musical compositions such as James Weldon Johnson’s “Lift Ev’ry Voice and Sing.” The exterior pedestrian area has “posters” with symbols for music, film, The John River, and African Art. The corner of the Ritz Theater sports an LED light bar “braid” suggesting the rich weaving of the Ritz Theater’s history. On the theater flybox is a changing LED light program that is visible throughout the area, reflecting the film and movie traditions of the Ritz Theatre and LaVilla Museum.